A PEEK BEHIND
THE CURTAIN
FOUR STRATEGIC SAMPLES
CREATIVE STRATEGY SAMPLES
FOUR PIECES OF EARLY STAGE CREATIVE
Generated by myself solely – strategy, conceptualization, and design, the following documents are examples of the beginning of the creative process.
Concepts outlined are aimed at altering brand perception, acquiring an intentional consumer niche, or generating next-level word of mouth.
EVER & EVER IS AN ALUMINUM CANNED WATER ON A MISSION TO SAVE OUR WATERS.
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How do you best expose Ever & Ever to a New York market?
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Immersive, educational tactics – event & stunt.
THE SOUTH WIND IS A MOTEL IN SOUTH COLUMBUS, OH THAT RECEIVED A TRENDY, MID-CENTURY MAKEOVER.
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How do you create buzz surrounding the reopening of the motel in a way that is both Covid-friendly and that garners a lasting, Yelp-worthy impact?
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Experience & positioning- oriented, earned media- generating creative.
OTHERWORLD IS AN IMMERSIVE ART EXPERIENCE IN COLUMBUS, OH.
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How do you evolve the concept of Otherworld so it extends beyond a physical space?
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Scalable concepts that aim at adding soul to a shallow brand perception.
BULLEIT BOURBON IS A FAN FAVORITE WHISKY ON THE LOOKOUT FOR THE NEXT FRONTIER.
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What does the future of whisky look like and how can we shape culture to support it?
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Creating lasting opportunities and heart-centered allure.
A FEW FAVORITES
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BELBUCA: THIS IS PAIN
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NIKE X QUAVO: ALL FOR 1
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PERONI: HOUSE OF PERONI
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ST.IVES: MIXING BAR
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BOBBI BROWN: CONFIDENT BEAUTY
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FEKKAI: BEACH SALON
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LO LO: WOMAN WHO KNOWS
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TALENTI: SPOONEASY
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SLEEK MAKEUP X MISS FAME
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HON CANNABIS: BRAND DEVELOPMENT
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MOTIVE CBD: BRAND DEVELOPMENT
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MOTIVE PET CBD: BRAND DEVELOPMENT