A PEEK BEHIND

THE CURTAIN

FOUR STRATEGIC SAMPLES

CREATIVE STRATEGY SAMPLES

FOUR PIECES OF EARLY STAGE CREATIVE

Generated by myself solely – strategy, conceptualization, and design, the following documents are examples of the beginning of the creative process.

Concepts outlined are aimed at altering brand perception, acquiring an intentional consumer niche, or generating next-level word of mouth.  

EVER & EVER IS AN ALUMINUM CANNED WATER ON A MISSION TO SAVE OUR WATERS.

  • How do you best expose Ever & Ever to a New York market?

  • Immersive, educational tactics – event & stunt.

THE SOUTH WIND IS A MOTEL IN SOUTH COLUMBUS, OH THAT RECEIVED A TRENDY, MID-CENTURY MAKEOVER.

  • How do you create buzz surrounding the reopening of the motel in a way that is both Covid-friendly and that garners a lasting, Yelp-worthy impact?

  • Experience & positioning- oriented, earned media- generating creative.

OTHERWORLD IS AN IMMERSIVE ART EXPERIENCE IN COLUMBUS, OH.

  • How do you evolve the concept of Otherworld so it extends beyond a physical space?

  • Scalable concepts that aim at adding soul to a shallow brand perception.

BULLEIT BOURBON IS A FAN FAVORITE WHISKY ON THE LOOKOUT FOR THE NEXT FRONTIER.

  • What does the future of whisky look like and how can we shape culture to support it?

  • Creating lasting opportunities and heart-centered allure.

A FEW FAVORITES

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