Two women are sitting at a table in a modern, well-lit cafe or co-working space, engaging with a laptop. One woman has short dark hair and colorful makeup, while the other has shoulder-length brown hair and is looking at her with a smile. In the background, other people are working or socializing.
Outline of the word 'CHEERFUL' in a cursive font style.

ABOUT

A PASSIONATE STORYTELLER WITH A CURIOSITY HABIT

I’m a marketer and creative strategist working across brand, content, and experience, with a focus on in-culture and experiential marketing.

I’ve worked across hospitality, beauty, spirits, food and beverage, pharma, government, and nonprofit sectors — in-house, at agencies, and independently, mostly between Brooklyn and Columbus. My work spans brand positioning, 360-degree integrated campaign development, and spatial storytelling.

I’ve led creative and strategic direction for clients like Hilton, Nike, Bobbi Brown, and the City of Columbus. I bring a design-minded approach that helps translate big ideas into work that feels grounded and relevant.

I care about how people connect. That awareness helps me craft strategies that make an impact and shape culture long after the project is wrapped.

Let’s connect — shoot me an email at kerryboganwright@gmail.com

CAPABILTIES

  • Defining what your brand stands for and why it matters.

  • Building connected campaigns across platforms, channels, and experiences.

  • Crafting strategic plans that drive visibility and growth.

  • Designing real-world moments that deepen brand connection.

  • Developing content and partnerships that move with culture.

  • Uncovering meaningful insights to guide brand direction.

  • Creating intentional collabs that expand audience and relevance.

A Full-Spectrum Brand Approach

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    BRAND DEVELOPMENT


    Concept-Driven Brand Building & Style Integration

    Developing creative platforms that leverage cultural relevance, trend foresight, and storytelling to shape an ownable brand universe


    Strategic Brand Positioning

    Applying brand building through deep audience understanding to shape brand positioning that’s emotionally intelligent, differentiated, and engagement-driven

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    COMPREHENSIVE BRAND & PROJECT LAUNCH


    End-to-End Campaign Strategy

    Creating comprehensive go-to-market strategies that integrate tactics in service of brand ambition, capturing attention, and sparking engagement

    Integrated Digital & Offline Tactics

    Orchestrating content, partnerships, and events that spark conversation and conversion, integrating digital and in-person tactics to generate buzz, extend reach, create lasting first impressions, and cultivate long-term
    brand ambassadors

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    CONTINUED BRAND RELEVANCE & PRIMING CONSUMER LOYALTY


    Brand Evolution & Growth

    Continuously assessing and uncovering emerging brand needs and opportunities, crafting in-culture strategies that drive brand evolution while maintaining relevance and freshness in the market

    Customer Engagement and Retention

    Fostering and maintaining a symbiotic, collaborative relationship with active participation, building loyalty and strengthening connections through personalized experiences that drive growth