Two women are sitting at a table in a modern, well-lit cafe or co-working space, engaging with a laptop. One woman has short dark hair and colorful makeup, while the other has shoulder-length brown hair and is looking at her with a smile. In the background, other people are working or socializing.
Outline of the word 'CHEERFUL' in a cursive font style.

ABOUT

STRATEGIC MARKETER & CREATIVE LEADER

I’m a marketer with over eight years of experience working across agency and in-house roles, partnering with consumer brands in hospitality, fashion, beauty, food and beverage, CPG, alcohol, pharmaceuticals, government, and nonprofit sectors.

My work sits between strategy and execution. I develop positioning and creative concepts, then stay closely involved through launch, collaborating with internal teams and external partners to ensure the work translates in the real world. I’ve led integrated campaigns across digital, social, experiential, and traditional channels, with a strong focus on work that feels culturally aware and visually considered.

I’ve helped launch emerging brands and reposition established ones by turning brand identity into clear, cohesive experiences that feel intentional, relevant, and built to hold up beyond a single campaign.

Let’s connect — shoot me an email at kerryboganwright@gmail.com
LinkedIn: linkedin.com/in/kerryboganwright/

CAPABILTIES

  • Defining what your brand stands for and why it matters.

  • Building connected campaigns across platforms, channels, and experiences.

  • Crafting strategic plans that drive visibility and growth.

  • Designing real-world moments that deepen brand connection.

  • Developing content and partnerships that move with culture.

  • Uncovering meaningful insights to guide brand direction.

  • Creating intentional collabs that expand audience and relevance.

A Full-Spectrum Brand Approach

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    BRAND DEVELOPMENT


    Concept-Driven Brand Building & Style Integration

    Developing creative platforms that leverage cultural relevance, trend foresight, and storytelling to shape an ownable brand universe


    Strategic Brand Positioning

    Applying brand building through deep audience understanding to shape brand positioning that’s emotionally intelligent, differentiated, and engagement-driven

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    COMPREHENSIVE BRAND & PROJECT LAUNCH


    End-to-End Campaign Strategy

    Creating comprehensive go-to-market strategies that integrate tactics in service of brand ambition, capturing attention, and sparking engagement

    Integrated Digital & Offline Tactics

    Orchestrating content, partnerships, and events that spark conversation and conversion, integrating digital and in-person tactics to generate buzz, extend reach, create lasting first impressions, and cultivate long-term
    brand ambassadors

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    CONTINUED BRAND RELEVANCE & PRIMING CONSUMER LOYALTY


    Brand Evolution & Growth

    Continuously assessing and uncovering emerging brand needs and opportunities, crafting in-culture strategies that drive brand evolution while maintaining relevance and freshness in the market

    Customer Engagement and Retention

    Fostering and maintaining a symbiotic, collaborative relationship with active participation, building loyalty and strengthening connections through personalized experiences that drive growth