To celebrate the new Layers products, we created the Talenti Spooneasy – a hidden gelato speakeasy in NYC. Tucked into the back of a tatoo parlor, the Spooneasy featured signature-crafted cocktails, a Talenti Layers station where guests were among the first to taste the new Layers varieties, and a custom spoon-engraving station.

The Spooneasy opened its doors for 3 days only for influencers, media, and foodie fans.

10 influencers, 19 media outlets, 36 media attendees (including Elle, Good Morning America, and Delish,) 55 earned media placements (including Bustle, Food & Wine, and Insider,) 300K impressions on social, 600 attendees, 850 mini jars sampled, and 650 spoons engraved.