LO LOESTRIN FE:
WOMAN WHO KNOWS

EMPOWERING YOUNG WOMEN BY DEMYSTIFYING THE BIRTH CONTROL PILL

CONTENT STRATEGY | ART DIRECTION

We teamed up with Ashley Tisdale and OB/GYN Lakeisha Richardson to prove that when it comes to the pill, knowledge is power.

Screenshot of a website showing two women, one standing and one sitting against a pink background, with a banner displaying the name Dr. Lakeisha Richardson and information about birth control pills.

EMPOWERING YOUNG WOMEN TO SPEAK TO THEIR HEALTHCARE PROVIDERS – PERHAPS FOR THE FIRST TIME

ROLE: Direct visual content strategy and manage graphic design development for video and social media channels. Work alongside Director to develop creative treatments and ensure talent requirements are met.

In celebration of Lo Lo users and all they’ve accomplished while making a conscious decision to prevent pregnancy, we developed the “Woman Who Knows” campaign – a series of content highlighting real women who take Lo Lo and their commitment to achieving the goals they’ve set for themselves. 

To spread awareness about the wider campaign and to encourage a deeper understanding of reproductive health, we created a piece of content featuring a discussion between board-certified OB/GYN Dr. Lakeisha Richardson and Lo Lo user Ashley Tisdale.

"We launched this campaign to encourage and empower women across the country to seek out the right resources and ask questions about their options when it comes to contraception, whether they're looking to start a conversation with their healthcare provider for the first time, expand their contraceptive journey into prescription products or just learn a little bit more about a method they are currently using, like Lo Loestrin® Fe," said Erin Capra, Associate VP of Marketing for Allergan Women's Health. 

Covered by Leading Publications

Garnered high-impact media placements in premiere publications such as Refinery29, Bustle, Prevention, PR Newswire, and Fierce Pharma, generating significant earned media value and extending reach through syndication across the lifestyle and women's health media landscape.

Pulled Through in Healthcare Provider Offices

Created integrated pull-through marketing campaigns for healthcare provider networks, including custom patient starter kits and educational collateral that bridged the gap between prescription and patient engagement, ensuring seamless product introduction at point-of-care.

Barnes & Noble College Campus Partnership

Amplified brand visibility through major retail partnership with Barnes & Noble, executing a multi-channel campus marketing extension that combined digital activation and print collateral to engage thousands of college students at hundreds of campus locations nationwide.

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AN EDUCATIONAL CHAT

Brand ambassador, Ashley Tisdale appears in educational video content alongside OB/GYN Dr. Lakeisha Richardson, in which she encourages other women to ask questions and engage experts on subjects related to contraception that they may not know everything about.

"Women have a lot of options available to them when it comes to pregnancy prevention, and that comes with a lot of confusion, which is why it's important to be informed. I'm thrilled to be working with Allergan on behalf of Lo Loestrin® Fe to call attention to the 'Women Who Know' campaign, and I hope to use my platform to inspire women across the nation to open up a conversation with their healthcare providers — and join me in becoming a 'Woman Who Knows.'"

ASHLEY TISDALE

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